PPC specialist (Google and Facebook)
We welcome you for your interest in the post of PPC Specialist at Real Macways. We are eager to share your specifics regarding the position and an overview of Real Macways.
We want to provide you with a thorough overview of the role, who it matches, and how our organization functions, whereas many job descriptions are sometimes succinct and leave you with unresolved questions. We understand your concern.
Job Responsibilities and Duties
- Create and carry out efficient PPC plans and campaigns that are in line with company goals. To preserve a competitive edge, keep up with market trends, fresh digital advertising features, and developing technology.
- To find relevant and effective keywords, conduct thorough keyword research and analysis for brand online.
- For maximum click-through rates and to draw in potential customers, write captivating and interesting ad copy. Know about RSA Ads and the significance of ad extensions.
- Manage and improve PPC campaigns across a variety of channels, including Facebook, Instagram, and the Bing and Google ad networks.
- Keep track of indicators that indicate how well a campaign is performing, such as click-through rates (CTR), conversion rates, cost per click (CPC), and return on ad spend (ROAS).
- Analyze campaign data regularly to offer suggestions for ongoing campaign components as landing pages can improve performance.
- To guarantee consistency across channels and to match PPC strategy with other marketing initiatives, work together with the digital marketing team.
- Create thorough reports that include actionable recommendations, key metrics, and campaign performance data.
- More than 5 years or more of documented experience as a PPC Specialist or in a comparable position. Automotive industry experience is a bonus.
- Comprehensive understanding of PPC advertising platforms, such as Google Ads, Bing Ads, and social media networks (Facebook).
- Strong command of ad copywriting, keyword research, and conversion rate optimization (CRO) approaches.
- Proficient in the use of reporting and analytics tools to evaluate campaign effectiveness and produce useful insights.
- Current advancements in the business and trends in digital advertising.
- Excellent analytical abilities, meticulousness, and the ability for complicated data interpretation, too.
- Solid communication abilities.
Perks & Benefits
Real Macways is the ideal destination if you have a strong desire to acquire knowledge, develop professionally, achieve excellence, and be part of an organization that values its employees. We believe in investing in our people by providing resources, unlimited growth prospects, and a competitive compensation package. Additionally, we offer attractive benefits such as a 401K plan, profit sharing, vacation time, paid parental leave, and floating holidays. This career opportunity enables you to make a meaningful impact. We take pride in being a Certified Woman and Minority Owned Business Enterprise with a global presence.